It all began on a regular day at the office.
One day, while discussing the ever-fluctuating stock market, Mr.Subhash Lodha, Mr.Bharat Jain and Mr.Vikram Lodha—found themselves facing a dilemma that many of us can relate to: their unhealthy snacking habits.
In the high-pressure world of business, stress eating had become an almost automatic ritual. As the market moved—up and down—so did their hands, instinctively reaching for chips, chocolates, and whatever else they could munch on. It wasn’t about hunger—it was about finding comfort amidst the chaos. And for a while, it felt good. Temporarily.
After hours of snacking, they all felt sluggish, uncomfortable, and filled with guilt. It was the effect that these snacks were having on their mood, productivity, and overall well-being. What started as a small habit had grown into a cycle they couldn’t break.
Determined to break the cycle, the trio decided to make a temporary switch to something healthier—fruits. They thought fruits would be the perfect alternative: natural, nutritious, and refreshing. For a few days, they felt better—more energized, less guilty. But as time went on, the cravings crept back in. And before they knew it, they were reaching for their old snack habits again. The struggle continued.
Determined to break the cycle, the trio decided to make a temporary switch to something healthier—fruits. They thought fruits would be the perfect alternative: natural, nutritious, and refreshing. For a few days, they felt better—more energized, less guilty. But as time went on, the cravings crept back in. And before they knew it, they were reaching for their old snack habits again. The struggle continued.
That’s when inspiration struck. They turned to something more familiar—traditional Indian ingredients they had grown up with. Foods like turmeric, ginger, beetroot, and gooseberries, all known for their health benefits, but rarely used as modern snacks. The trio realized that these traditional ingredients could be reimagined into something modern, convenient, and delicious.
Their goal was simple: to create healthy snacks that were light on the stomach, packed with nutrients, and most importantly, enjoyable enough to eat every day without the guilt. After experimenting with dehydrating these ingredients and carefully crafting recipes, they finally came up with the perfect formula.
The result? A snack that was not only healthy but also tasted great. They had created something they could actually consume on a daily basis without the discomfort that came with regular snacking.
As they continued savoring their new snack, they noticed something important. More and more, they saw that everyone who came to visit their office was also struggling with the same issue of unhealthy snacking. Whether it was friends, colleagues, or clients—they all seemed to reach for chips, cookies, and sugary snacks throughout the day. And the aftermath was always the same: sluggishness, guilt, and uncomfortably full stomachs.
Seeing this, the trio decided to offer their newly created snack to the people visiting their office. And to their surprise, the response was incredible. People loved it! They couldn’t get enough of the bite-sized, nutrient-packed snacks.
To their surprise, the people who had tried Josh Bites at the office were calling them back to ask for more. They weren’t just asking for more for themselves—they wanted to know where they could buy the product so they could take it home. Their families—wives, kids, and even grandparents—loved the bites too. It wasn’t just a quick snack at the office; people started consuming Josh Bites at different times of the day—while working, watching TV, after meals, and even as an evening treat.
This unexpected demand made it clear that Josh was more than just a product; it was the beginning of a healthy snacking revolution. The response was overwhelming, and that’s when the trio knew they had something special on their hands. What began as a personal solution to their own snacking struggles had grown into something much bigger—Josh was born.
With the growing demand, the trio realized they were on to something bigger. They had started with a personal solution to their snacking struggles, but now they had created a product that could make a real difference in people’s lives. It was time to take Josh to the next level.
They made the decision to turn Josh into a business—not just as a way to profit, but as a way to share something meaningful with the world. With this, the Josh Revolution was born—a revolution in healthy, mindful snacking that doesn’t compromise on taste or convenience.
It all began on a regular day at the office.
One day, while discussing the ever-fluctuating stock market, Mr.Subhash Lodha, Mr.Bharat Jain and Mr.Vikram Lodha—found themselves facing a dilemma that many of us can relate to: their unhealthy snacking habits.
In the high-pressure world of business, stress eating had become an almost automatic ritual. As the market moved—up and down—so did their hands, instinctively reaching for chips, chocolates, and whatever else they could munch on. It wasn’t about hunger—it was about finding comfort amidst the chaos. And for a while, it felt good. Temporarily.
After hours of snacking, they all felt sluggish, uncomfortable, and filled with guilt. It was the effect that these snacks were having on their mood, productivity, and overall well-being. What started as a small habit had grown into a cycle they couldn’t break.
Determined to break the cycle, the trio decided to make a temporary switch to something healthier—fruits. They thought fruits would be the perfect alternative: natural, nutritious, and refreshing. For a few days, they felt better—more energized, less guilty. But as time went on, the cravings crept back in. And before they knew it, they were reaching for their old snack habits again. The struggle continued.
Determined to break the cycle, the trio decided to make a temporary switch to something healthier—fruits. They thought fruits would be the perfect alternative: natural, nutritious, and refreshing. For a few days, they felt better—more energized, less guilty. But as time went on, the cravings crept back in. And before they knew it, they were reaching for their old snack habits again. The struggle continued.
That’s when inspiration struck. They turned to something more familiar—traditional Indian ingredients they had grown up with. Foods like turmeric, ginger, beetroot, and gooseberries, all known for their health benefits, but rarely used as modern snacks. The trio realized that these traditional ingredients could be reimagined into something modern, convenient, and delicious.
Their goal was simple: to create healthy snacks that were light on the stomach, packed with nutrients, and most importantly, enjoyable enough to eat every day without the guilt. After experimenting with dehydrating these ingredients and carefully crafting recipes, they finally came up with the perfect formula.
The result? A snack that was not only healthy but also tasted great. They had created something they could actually consume on a daily basis without the discomfort that came with regular snacking.
As they continued savoring their new snack, they noticed something important. More and more, they saw that everyone who came to visit their office was also struggling with the same issue of unhealthy snacking. Whether it was friends, colleagues, or clients—they all seemed to reach for chips, cookies, and sugary snacks throughout the day. And the aftermath was always the same: sluggishness, guilt, and uncomfortably full stomachs.
Seeing this, the trio decided to offer their newly created snack to the people visiting their office. And to their surprise, the response was incredible. People loved it! They couldn’t get enough of the bite-sized, nutrient-packed snacks.
To their surprise, the people who had tried Josh Bites at the office were calling them back to ask for more. They weren’t just asking for more for themselves—they wanted to know where they could buy the product so they could take it home. Their families—wives, kids, and even grandparents—loved the bites too. It wasn’t just a quick snack at the office; people started consuming Josh Bites at different times of the day—while working, watching TV, after meals, and even as an evening treat.
This unexpected demand made it clear that Josh was more than just a product; it was the beginning of a healthy snacking revolution. The response was overwhelming, and that’s when the trio knew they had something special on their hands. What began as a personal solution to their own snacking struggles had grown into something much bigger—Josh was born.
With the growing demand, the trio realized they were on to something bigger. They had started with a personal solution to their snacking struggles, but now they had created a product that could make a real difference in people’s lives. It was time to take Josh to the next level.
They made the decision to turn Josh into a business—not just as a way to profit, but as a way to share something meaningful with the world. With this, the Josh Revolution was born—a revolution in healthy, mindful snacking that doesn’t compromise on taste or convenience.